- THE MILLION DOLLAR QUESTIONS. // SGB;Jul2005, Vol. 38 Issue 7, p32
Presents a public opinion poll on sporting goods brands preferred by consumers.
- BRAND POWER RATING. // SGB;Jul2005, Vol. 38 Issue 7, p30
Explains the Brand Power Rating wherein consumers were asked to rate their perceptions of the quality of the products offered by top sporting goods brands.
- Mixed Messages. Liberman, Vadim // Across the Board;May/Jun2005, Vol. 42 Issue 3, p32
Focuses on the correlation of U.S. foreign policy with the probability of foreign consumers to purchase U.S. brand. Results of a poll released by Associated Press regarding the impact of U.S. foreign policy on foreign views about consumer goods; Remarks from Earl Taylor, chief marketing officer...
- PLAYING ADVIL'S ADVOCATE. Ebenkamp, Becky // Brandweek;10/4/2004, Vol. 45 Issue 35, p16
Presents a list of the world's most advocated brands according to the 2004 Global Advocacy Study. Top three car companies; Definition of active brand advocates according to the study; Categories of consumers segmented by the study.
- The Brand Evaluation Process. // Brandweek;6/23/2003, Vol. 44 Issue 25, pS14
Discusses the evaluation process for the top 2000 brands ranked by 2002 media spending. Number of respondents included in the brand selection process; Possible sources of error in all polls or surveys; Overall top vote getter in the EquiTrend survey.
- Uninformed Response Bias in Measuring Consumers' Brand Attitudes. Graeff, Timothy R. // Advances in Consumer Research;1999, Vol. 26 Issue 1, p632
This research examines the uninformed response bias associated with measuring consumers' brand attitudes on forced opinion scales. Results suggest that the amount of uninformed response bias is negatively correlated with consumers' level of brand familiarity. Further, the validity of forced...
- Ratings and Reliability. // Consumer Reports Buying Guide;2010, p189
No abstract available.
- The name game. Parmar, Arundhati // Marketing News;3/17/2003, Vol. 37 Issue 6, p3
The article reports on a study that found that British consumers are more aware of brands than their Central European counterparts. The survey conducted in Great Britain, Czech Republic, Hungary, Poland and Slovak Republic interviewed some 1,000 people in each country asking about their...
- Impact of Politics on Luxury Consumer. Conti, Samantha // WWD: Women's Wear Daily;3/10/2004, Vol. 187 Issue 49, p2
Reports on the impact of politics on European consumers' perceptions about American brand name products. Finding that mass-market U.S. and British brands are less likely to be purchased by people in European markets such as France, Germany and Great Britain; Highlights of a survey undertaken in...