The key to measuring an event's ROI

October 2014
Conference & Incentive Travel;Oct2014, p14
The author discusses the importance of measuring a business events's return on investments (ROI). Topics discussed include benefit of the measurement in providing accurate data such as event budget, which can be used to solve business problems, identification of event's goal for measuring event's success, and working process of the brand experience agency, Jack Morton while designing an event which includes establishment of key performance indicators and measurable objectives.


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