Simple is synonymous with inferior

Lakey, Alan
February 2014
Money Marketing;2/20/2014, p27
The author conveys his thoughts on a simple financial products initiative by a group dealing with the design of simple protection products. The author said that insurance firms will provide simple products online and that confused customers will clamour to purchase them. He also questions the evidence that exists to show that consumers do not acquire life assurance because of perplexity. The author also emphasised on lowering the quality of a protection plan as the way forward.


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