Year Ends on High Note

December 2013
Multichannel News;12/23/2013, Vol. 34 Issue 48, p29
In this article, the author presents predictions for the growth of the cable television industry of the U.S. in 2014 in terms of expansion in online advertisements, increment in total television viewing, and introduction of ultra-high definition screens.


Related Articles

  • inside media.  // MediaWeek;5/14/2007, Vol. 17 Issue 20, p24 

    This article provides news related to the media industry during May of 2007. The Interactive Advertising Bureau set out a public set of guidelines on the measurement of digital media. The Boston, Massachusetts television network WCVB announced that it will begin broadcasting its news programs in...

  • HD at the Forefront. Aditham, Kiran // CREATIVITY;Jun2007, Vol. 15 Issue 6, p30 

    The article presents an interview with Craig Elimeliah and Dan LaCavita, producers at Firstborn, about online video advertising. In response to a question about the background and the significance of filming specifically for the web, Elimeliah views that the design and the video of an online...

  • Hitachi the Latest to Enter The 1080 HDTV Battle. Miller, Steve // Brandweek;8/6/2007, Vol. 48 Issue 29, p5 

    The article discusses how the Japanese electronics company Hitachi is planning to double its marketing budget as it launches an internet-heavy advertising campaign for its 1080 flat-panel HDTVs. According to the article one of Hitachi's biggest challenges is going to be explaining to consumers...

  • Price Conscious: TW Cable Touts 'Free'. King, Danny // Television Week;11/10/2008, Vol. 27 Issue 29, p14 

    This article reports that Time Warner Cable (TWC) has stepped up promotion of its high-definition (HD) television service by highlighting its price or lack thereof. TWC is the home of free HD, said spokeswoman Robyn Watson. This is consistently the driver of customer acquisition, since most...

  • Tools of the trade. Kaufman, Debra // Daily Variety;1/8/2009, Vol. 302 Issue 5, pA9 

    The article reports on the issues concerning the system of PointRoll Inc. in creating a high-definition (HD) video marketing campaign of motion pictures. It states that the creative for the HD campaign came from the agency Avatar Labs, but PointRoll provided the backend technology that enhances...

  • Hitachi Launches $20M+ Ad Campaign. Smith, Steve // TWICE: This Week in Consumer Electronics;8/21/2006, Vol. 21 Issue 17, p1 

    The article focuses on the consumer advertising and marketing campaign unveiled by Hitachi America on August 14, 2006. The media channels included in the campaign across the U.S. are cable television, print and online media. The campaign is scheduled to last until February 2007. The focus of the...

  • What Went Right and Wrong. Finlay, Steve // Ward's Dealer Business;Nov2007, Vol. 41 Issue 11, p22 

    The article reports on the plan of Mazda North American Operations company to carry out changes on its car dealership system in the U.S. They include the development of a new facility, Bountiful Mazda in Utah, the installation of wireless technologies and computers on its showrooms and utilizing...

  • Lawmakers to press for legislation to boost U.S. high-definition TV role. Gilmartin, P.A. // Aviation Week & Space Technology;3/27/1989, Vol. 130 Issue 13, p24 

    Discusses the push by lawmakers for legislation to make the US more competitive in military and civilian applications of high-definition television, which, along with flat panel display technology, is critical to future combat aircraft. Over 80 proposals await funding from the Defense Advanced...

  • A small squall over HDTV broadcasts. Goldblatt, Dan // Business News New Jersey;09/22/97, Vol. 10 Issue 32, p9 

    Reports on the controversy caused by the move of some television broadcasters to use part of the digital spectrum loaned to them by the United States Congress, rather than high definition television (HDTV). Meeting held by Congress questioning the broadcasters decision; Estimated cost of a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics