Agencies being careful not to get their fingers burnt

October 2013
Campaign;10/25/2013, p19
Trade Publication
The author comments on whether it is right for an advertising agency to refuse an electronic-cigarette (e-cigarette) brand that wanted help with its advertising. He expresses his belief that agencies have the right to choose whichever business it wanted to work on. He argues that agencies are showing remarkable self-restraint in turning a deal that would pay a big amount.


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