What does it mean to "Own Your Market"?

Brogan, Jim
June 2013
Senior Market Advisor;Jun2013, Vol. 14 Issue 6, p58
Trade Publication
The author reflects on how financial advisors can own their market. He stresses that advisors need to achieve the "Top of Consciousness" with their prospects in order to own their market. He believes that this can be achieved by focusing on effective marketing strategies and developing a powerful message.


Related Articles

  • Spinning 8 Prospecting Plates That Will Lead To Greater Sales. Harris, Bill // National Underwriter / Life & Health Financial Services;4/7/2008, Vol. 112 Issue 13, p33 

    The author presents 8 prospecting stages that financial advisors in the U.S. must concentrate in order to have a greater sales. Accordingly, the author discusses the 8 prospecting stages and how manage each one of them. Moreover, he analyzed that advisors must try to spend 60% of their time in...

  • How to Avoid 12 Big Marketing Mistakes. COLBECK, TODD // On Wall Street;Jul2011, Vol. 21 Issue 7, p32 

    The author cites the top 12 client marketing mistakes committed by financial advisors and offers tips on how to avoid them. Among them are failure to test marketing ideas, lack of value proposition, using only one marketing system and not spending enough time on marketing as the biggest mistake....

  • Advisor Survey 2012. Wood, Maria // Senior Market Advisor;Mar2012, Vol. 13 Issue 3, p40 

    The article presents the results of this journal's advisor survey of 2012 involving some 650 respondents, on various aspects of the business such as the practice, products, media, sales, and marketing. Questions raised highlighted issues which include concerns and fears faced by both advisors...

  • Schedule Your Success. Cobb, Bob // Bank Investment Consultant;Feb2008, Vol. 16 Issue 2, p30 

    The article focuses on the use of marketing calendar as a simple tool to create predictable and consistent production opportunities. It is stated that the problem with most financial advisors is not the boss, but a reactive marketing plan, which only amplifies the cyclicality of the business. It...

  • Spring Cleaning. Bowen Jr., John J. // Financial Planning;Jul2009, Vol. 39 Issue 7, p23 

    The article offers advice to financial planners on how to implement an effective financial system for their businesses during tough economic times. Most financial planners are reportedly busy reassuring clients and repositioning portfolios that they fail to evaluate their own businesses. The...

  • Do the Rich Enrich? O'Brien, Elizabeth // Financial Planning;Oct2007, Vol. 37 Issue 10, p53 

    The article reports that financial advisors are seeking high-net-worth (HNW) clients. According to the 2007 Rydex AdvisorBenchmarking Survey, majority of advisors plan on chasing HNW clients using marketing strategies. The author states that HNW individuals are those who have more than $1...

  • Insure the Goose. Wolff, Thomas John // Advisor Today;Apr2004, Vol. 99 Issue 4, p80 

    Discuses the importance of having a disability income insurance. Different ways to replace lost earnings due to accidents; Role of financial/insurance advisors in helping people to realize the importance of purchasing a disability income insurance.

  • Marketing in Equilibrium. Mseka, Ayo // Advisor Today;Oct2007, Vol. 102 Issue 10, p20 

    The article cites some areas of a marketing program that need to be addressed if financial advisors want to comply with the rules and regulations governing financial services in the U.S. These areas include the avoidance of provocative messages, promissory versus realistic methods of persuasion...

  • Get Up To Speed On Marketing Yourself. Rummage, Rick // Bank Investment Consultant;Jun2012, Vol. 20 Issue 6, p21 

    The article presents strategies for financial advisors on how to grow a business One of the strategies mentioned is holding seminars and classes on various investment and financial planning topics. Advisors could discuss something basic like financial planning 101 or it could be a little more...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics