Ignorance of EU data reforms will cost you dear

Barnett, Michael
May 2013
Marketing Week (Online Edition);5/14/2013, p6
Trade Publication
The author warns against the cost of non-compliance and ignorance of European Union (EU) data protection reforms. He says widespread ignorance of EU's General Data Protection Regulation, as revealed by a British Information Commissioner's Office survey, posed costly consequences to data professionals in light of a reform entitling consumers to claim for damages resulting from non-pecuniary losses. He advises companies to familiarize themselves with the reforms before these take effect in 2016.


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