TITLE

Content is the key to print's future in cross-media world

AUTHOR(S)
Mitra, Ambarish
PUB. DATE
March 2013
SOURCE
PrintWeek;3/22/2013, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author discusses the role of content in the media and how it is an ideal source for print industry's progressive future in the cross-media world. He emphasizes the advancement of augmented reality (AR) applications such as Blippar in comparison to the quick response (QR) codes, and highlights that AR provides a stimulating and media-rich experience. He mentions that a strong content will help the media companies to compete against cross-media technology.
ACCESSION #
86451054

 

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