TITLE

The Secret Marketer

PUB. DATE
March 2013
SOURCE
Marketing Week;3/21/2013, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The article presents the author's comments on trends in business and marketing as of March 2013, with an evaluation of the actions of Marissa Mayer, chief executive officer (CEO) of the Internet company Yahoo!, to ban staff working from home in order to encourage creativity and cooperation.
ACCESSION #
86438986

 

Related Articles

  • Working From My Home Is a Win-Win: They Don't See Me, I Don't See Them. thomas, mike // Orlando Life;Apr2013, Vol. 14 Issue 4, p64 

    The author comments on the benefits of working from home (WFH) in light of the declaration of Yahoo president and chief executive officer (CEO) Marissa Mayer that the company's employees are no longer allowed to work at home. He notes the hassles of working from office (WFO). He cites a Stanford...

  • Yahoo Shareholders Turn Annual Meeting Into a Cringe Fest. Maisto, Michelle // eWeek;6/25/2013, p12 

    Information about the annual shareholders meeting of Yahoo! Inc. held on June 25, 2013 is presented. The meeting tackled the 10-percent increase in the Yahoo's user activity and 25-percent increase in the user interactions on the home page. It also raised concerns regarding the decision of...

  • Yahoo! boss has a point about 'remote' working.  // Marketing Week (Online Edition);3/20/2013, p24 

    The article considers the plan of Yahoo! chief executive officer (CEO) Marissa Mayer to implement a ban on staff working from home after June 1, 2013. Mayer defends her plan by stressing the importance of communication and collaboration for the company. It discusses the importance of co-location...

  • Mayer's policy stands the test of time. WARNER, CHRIS // ECN: Electronic Component News;Apr2013, Vol. 57 Issue 4, p8 

    In this article, the author's views are presented on a memorandum issued by Marissa Mayer, president and chief executive officer (CEO) of Yahoo Inc. related to decision for ending the work-at-home option for Yahoo employees. He states the strategy of Mayer is time tested and the decision taken...

  • Clive Thompson: How We Work.  // Wired;Jun2013, Vol. 21 Issue 6, p107 

    The article discusses studies on the association between telecommuting and productivity. According to Yahoo Chief Executive Marissa Mayer, speed and quality are sacrificed when people work from home. Research from Arizona State revealed that face-to-face environment triumphed among the tech...

  • In many ways, it pays to be flexible on flextime.  // Crain's Chicago Business;3/4/2013, Vol. 36 Issue 9, p0014 

    The article talks about the benefits of being flexible in the flextime work arrangements in the U.S. It focuses on the decision of Marissa Mayer of Yahoo Inc. in 2013 to discontinue work-at-home arrangements. It notes that about 43% highly qualified working mothers leave the workforce at some...

  • FORTUNE DIGITAL.  // Fortune;7/1/2013, Vol. 168 Issue 1, p6 

    The article briefly discusses content available at the publication's Website including a series of podcasts featuring luminaries such as chief executive Marissa Mayer of Internet company Yahoo, and a gallery of ten individuals who are said to have had an impact on society.

  • Everything you need to know about Cannes Lions 2014.  // Marketing Week (Online Edition);5/30/2014, p1 

    The article offers information on the Cannes Lions advertising festival to be held through June 15-22, 2014 Cannes, France featuring several seminars including internet services firm Yahoo's chief executive officer Marissa Mayer's seminar on user, brands and creativity.

  • Yahoo! CEO aims to draw employees to workplace. Koster, Kathleen // Ebn.benefitsnews.com;6/3/2013, p1 

    The article presents the views of Marissa Mayer, chief executive officer (CEO) at technology company Yahoo, on the termination of work from home culture of employees for growth of the company which were expressed at Great Place to Work conference in Los Angeles California.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics