TITLE

Is Facebook guilty of 'trivialising' social engagement

PUB. DATE
March 2013
SOURCE
Marketing (00253650);3/20/2013, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The article presents the views of marketers including Gillian Harris, Jon Davie, and Andrew McGuinness concerning whether the social networking website Facebook has trivialized social engagement. The role of social media as an internet advertising and consumer service platform for brands is emphasized.
ACCESSION #
86435076

 

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