TITLE

HELEN EDWARDS

AUTHOR(S)
Edwards, Helen
PUB. DATE
March 2013
SOURCE
Marketing (00253650);3/20/2013, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author discusses the procurement of advertising agencies as potential providers for government marketing initiatives in Great Britain as of March 2013 and argues that procurement professionals might be willing to pay higher prices for quality advertising if the returns of that quality can be demonstrated by competing candidates. Topics include advertising in the health care industry and advertising cost.
ACCESSION #
86434404

 

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