TITLE

Say Something by Making

AUTHOR(S)
Senecal, Lori
PUB. DATE
March 2013
SOURCE
Adweek;3/18/2013, Vol. 54 Issue 11, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author offers opinions on innovation management and entrepreneurship. It is argued that innovation has become less important in business success than the creation of actual invention of unique new products or services. She cites innovation management and investments in new business enterprises by the advertising agency Kirshenbaum Bond Senecal & Partners as examples of what is called an invention culture.
ACCESSION #
86427843

 

Related Articles

  • A recipe of successful service innovation: who is the chef? Kurtmollaiev, Seidali // Proceedings of ISPIM Conferences;2014, Issue 25, p1 

    Despite having a long history and a considerable amount of studies, innovation research typically focuses on the firm or organizational unit level. However, humans - those, who constitute organizations and who in fact conduct the innovation process, - are often ignored. In other words, we...

  • Wild West Innovation. Smith, Roger // Research Technology Management;Mar/Apr2013, Vol. 56 Issue 2, p56 

    The author offers opinions on innovation management. The long period of popularity of the Western film genre in motion pictures is said to exemplify how innovation can successfully alter what might be thought to be a product too familiar to consumers to be changed. The history of the Western...

  • Viewpoint. Bolton, Robert // Training Journal;Oct2013, p8 

    The author offers opinions on innovation management. It is stated that innovations in business are primarily generated by creating a corporate culture compatible with creativity and innovation, and that successful firms build that culture as well as organizational structures and methodologies...

  • Use of an Innovation Board to Integrate the Front End of Innovation with Formal NDP Processes. Markham, Stephen K.; Lee, Hyunjung // Research Technology Management;Jul/Aug2013, Vol. 56 Issue 4, p37 

    Drawing on a twelve-year case study, this article reports on the creation, structure, processes, and results of a major corporation's innovation board. A variety of front-end activities are described to show how the innovation board integrates its front-end activities with formal development...

  • ORGANIZATIONAL SLACK, ENTREPRENEURIAL ORIENTATION AND PRODUCT INNOVATIVENESS: EVIDENCE FROM CHINA. HENG LIU; XIUHAO DING // Academy of Management Annual Meeting Proceedings;2010, Vol. 2010 Issue 1, p1 

    The article suggests that decision makers of companies who want to increase their level of product inovativeness should pay attention to both resource management and dynamic entrepreneurship. The product development process in China is considered as resource integrative and creative, depending...

  • Models of Innovation: STARTUPS AND MATURE CORPORATIONS. Freeman, John; Engel, Jerome S. // California Management Review;Fall2007, Vol. 50 Issue 1, p94 

    The article compares innovation at entrepreneurial start-up companies with established, mature corporations. Although larger corporations have competitive advantages due to size and capital, start-ups in high technology can exploit changes in technology that produce market disruptions....

  • Intra-emprender…¿Y qué es eso? Novoa, Favio // Revista de Antiguos Alumnos del IEEM;2008, Vol. 11 Issue 6, p41 

    No abstract available.

  • Corporate renewal: Evolutionary or leader driven? Mainiero, Lisa A. // Academy of Management Executive;Feb1994, Vol. 8 Issue 1, p83 

    This article discusses research that examined three methods of innovation used by companies to renew themselves. The study was conducted by Professors Stephen Mezias and Mary Ann Glynn. The three strategies for innovation were the institutionalization of strategies, usually in the form of a...

  • STRATEGIES FOR THEORIZING FROM PROCESS DATA. Langley, Ann // Academy of Management Review;Oct99, Vol. 24 Issue 4, p691 

    In this article I describe and compare a number of alternative generic strategies for the analysis of process data, looking at the consequences of these strategies for emerging theories. I evaluate the strengths and weaknesses of the strategies in terms of their capacity to generate theory that...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics