TITLE

Balancing quality and the bottom line

AUTHOR(S)
Morris, Greg
PUB. DATE
December 2012
SOURCE
Indianapolis Business Journal;12/17/2012, Vol. 33 Issue 43, p8A
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The author discusses aspects of the future the "Indianapolis Business Journal" (IBJ) in Indiana. He contends that IBJ can be successful in a rapidly changing industry because it has not decimated its newsroom and it provides relevant and unique quality content that folks want and need. He argues that IBJ continues to attract strong investments from area companies because of the quality of its redearship.
ACCESSION #
84343906

 

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