TITLE

ITV moves towards centre-stage

AUTHOR(S)
Montgomery, Angus
PUB. DATE
November 2012
SOURCE
Design Week (Online Edition);11/16/2012, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article the author reflects upon the rebranding of British television network ITV PLC. The author discusses the feeling of warmth introduced through new logo design as part of ITV's rebranding and mentions that adaptiveness is a crucial element of the new ITV brand, resulting from the ability to change color according to different programmes. The author credits ITV's new design team for the rebranding.
ACCESSION #
83524788

 

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