ITV moves towards centre-stage

Montgomery, Angus
November 2012
Design Week (Online Edition);11/16/2012, p5
Trade Publication
In this article the author reflects upon the rebranding of British television network ITV PLC. The author discusses the feeling of warmth introduced through new logo design as part of ITV's rebranding and mentions that adaptiveness is a crucial element of the new ITV brand, resulting from the ability to change color according to different programmes. The author credits ITV's new design team for the rebranding.


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