Pork porkies -- who's kidding who?

September 2012
Farmers Weekly;9/7/2012, Vol. 158 Issue 10, p42
Trade Publication
The author comments on Compassion in World Farming's (CIWF) complaint to the Advertising Standards Authority (ASA) about an advertisement in the pork industry in Great Britain. The advertisement by the Agriculture and Horticulture Development Board (AHDB) implied that British pork is produced to a higher welfare standard as compared to other European countries. However, CIWF claimed the advertisement is misleading.


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