TITLE

Pork porkies -- who's kidding who?

AUTHOR(S)
PIGOTT, IAN
PUB. DATE
September 2012
SOURCE
Farmers Weekly;9/7/2012, Vol. 158 Issue 10, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author comments on Compassion in World Farming's (CIWF) complaint to the Advertising Standards Authority (ASA) about an advertisement in the pork industry in Great Britain. The advertisement by the Agriculture and Horticulture Development Board (AHDB) implied that British pork is produced to a higher welfare standard as compared to other European countries. However, CIWF claimed the advertisement is misleading.
ACCESSION #
79972750

 

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