TITLE

Frog Soup Revisited

AUTHOR(S)
McCADDEN, SHAWN
PUB. DATE
June 2012
SOURCE
Remodeling;Jun2012, Vol. 28 Issue 6, p19
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The article presents the author's opinion on the need for a remodeling business to deal with challenges such as ineffective marketing, inadequate business planning, and poor business management. The author suggests that a business should not tolerate under-performing and under-skilled staff, and look for the best and brightest and use benefits beyond money to keep them. The author stresses on the need for a strategic marketing plan with tactics to attract the targeted niche of customers.
ACCESSION #
77392161

 

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