TITLE

Want to Cross-Sell? Focus on Service

AUTHOR(S)
Kinkead, Devon
PUB. DATE
May 2012
SOURCE
American Banker;5/8/2012, Vol. 177 Issue 71, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The article opines U.S. banks can be successful in creating revenue from cross-selling financial services if the sales prospecting is kept online and sales leads are given to the bank's customer service staff.
ACCESSION #
75505538

 

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