TITLE

NOT JUST PRESS RELEASES

PUB. DATE
April 2012
SOURCE
B&T Magazine;4/27/2012, Vol. 62 Issue 2766, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author discusses the role of public relations in advertising which includes involvement in issues management and crisis planning, development of content and advising companies on the uses of social media.
ACCESSION #
75127549

 

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