TITLE

Ad creatives could find their jobs under threat - from robots

AUTHOR(S)
Davies, Russell
PUB. DATE
March 2012
SOURCE
Campaign;3/23/2012, Issue 12, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author discusses the impact of technological developments on marketing and communications industry, citing the potential of regular copy journals to make use of robot generation to meet demands for more content.
ACCESSION #
74184791

 

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