- downloads. Ebenkamp, Becky // Brandweek;5/5/2003, Vol. 44 Issue 18, p18
Focuses on findings of a study on Afro-American television viewers in the U.S. Amount of advertising spending aimed at Afro-American audiences in the fourth quarter of 2002; Popularity of music and talent-based shows to Afro-American viewers; Number of television programs offered in the U.S....
- Living for the City. Albiniak, Paige // Broadcasting & Cable;11/19/2012, Vol. 142 Issue 45, p10
The article focuses on the importance being given by television program syndicates in the U.S. to increase the number of their African American viewers. It informs about the demographics of the U.S., which includes 13.6 percent of African Americans and mentions about the success of several...
- BET Asserts Its Strength. Larson, Megan // MediaWeek;4/19/2004, Vol. 14 Issue 16, p8
Provides information on amount of African American viewers of cable network Black Entertainment Television in the U.S. Percentage of African Americans that make up the U.S. population in 2000; Details of the viewership of BET; Television programs that the network is renewing in 2004.
- It's All About the Drama. Umstead, R. Thomas // Broadcasting & Cable;2/2/2015, Vol. 145 Issue 5, p12
The article discusses the great influence of African American female viewers on the themes of television programs produced by broadcasting companies in the U.S. Topics covered include the interest of this demographic in drama-themed shows. Also mentioned is the demand of the viewers for shows...
- Black Viewing Shifts May Add Up to Ad Agita. Umstead, R. Thomas // Multichannel News;11/1/2004, Vol. 25 Issue 44, p1
Reports on the indication of African-American viewership patterns on general-entertainment cable networks in the U.S. in 2004. Background on Black Entertainment Television and its advertising strategy; List of the top cable networks in African-American households from December 29, 2003 to...
- Blacks, whites share more faves. Schneider, Michael // Variety;02/19/2001, Vol. 382 Issue 1, p33
Focuses on the results of the fall 2000 study conducted by media buyer TN Media on the television viewership among African Americans and Latinos in the United States. Details on several programs most viewed by minority audiences, such as `ER' and `The Practice.'
- The Amazing Ratings Race. Ebenkamp, Becky // Brandweek;5/5/2003, Vol. 44 Issue 18, p18
Deals with the increasing number of multi-racial ensemble casts in television (TV) programs in the U.S. in line with Afro-American TV viewers. Number of TV programs with multi-ethnic cast; Level of TV viewership among Afro-American audiences; Efforts of TV networks to attract Afro-American viewers.
- THE DEMOS. // Broadcasting & Cable;5/16/2005, Vol. 135 Issue 20, p13
Presents statistics on the racial distribution of television viewers in the U.S. as of May 2005.
- Advertisers Learn To 'Talk' the Talk. Grillo, Jean Bergantini // Broadcasting & Cable;9/20/2004, Vol. 134 Issue 38, p32
The article examines the attitude of African-American advertisers and viewers towards the Black community channels. Although one-third of American blacks have household incomes of $50,000 or more, "intrinsic cultural attitudes and values do not change as income levels increase." The article...