Getting The Ring Back On The Fingers of Unengaged Members

December 2011
Credit Union Journal;12/5/2011, Vol. 15 Issue 47, p6
Trade Publication
In this article the author discusses the reactivation and growth of credit unions from unengaged members. According to the author, an unengaged member could be viewed as a new member who may not know the credit union's products and services; and onboarding e-mail engines and surveys can be used to educate unengaged members about the reasons for joining the credit union. The author says that there are several ways to reach unengaged members, such as Web sites, text messages, and e-mail.


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