TITLE

Insight: Advertising - Creativity in business

AUTHOR(S)
Heath, Paul
PUB. DATE
September 2011
SOURCE
Campaign Asia-Pacific;Sep2011, p14
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The article presents the author's views on the need for creativity in businesses in Asia for success. The author says that the Asian businesses are starting to realise the power of creativity for the growth of their organisations. The author refers IBM's Global CEO Study, which found that chief executive officers (CEOs) are most concerned about the increasing complexity in current business environment and their organisation's abilty to learn creative skills to take advantage of the economy.
ACCESSION #
67610466

 

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