Gone Fishin' (for Subs)

October 2011
Multichannel News;10/24/2011, Vol. 32 Issue 40, p31
The author discusses aspects of the challenges of running an outdoor network in the U.S. He states that the search for advertising dollars and subscribers were not easy particularly for an independent network in the outdoor category. He notes that single-sport networks struggle to get carriage while mainstream networks are starting to look for subscribers in the rod-and-gun space.


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