TITLE

Think You Know What Financial Shoppers Want? Think Again

PUB. DATE
September 2011
SOURCE
Credit Union Journal;9/12/2011, Vol. 15 Issue 35, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the factors that influence consumers from shopping financial institution and changing for new banks, which include brand image, convenient branch location, and advertising.
ACCESSION #
65550448

 

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