TITLE

Instant Gratification Key to ITV

AUTHOR(S)
Huegel, Michael
PUB. DATE
July 2011
SOURCE
Multichannel News;7/11/2011, Vol. 32 Issue 27, p31
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article, the author discusses the electronic fulfillment component of interactive television (ITV) which he says is the ability to instantly execute, complete, and deliver a subscriber's request, and its scalability and speed is dominant in achieving the incremental revenue.
ACCESSION #
63192602

 

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