Comic-Con: Not Just for Geeks Anymore

Umstead, R. Thomas
July 2011
Multichannel News;7/18/2011, Vol. 32 Issue 28, p32
In this article, the author discusses the opportunities to be offered by the upcoming Comic-Con International confabulation at the San Diego Convention Center in San Diego, California as a marketing platform for various cable television networks including HBO & Co., USA Network, and Syfy.


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