The One Premium Some Members Would Pay

Diekmann, Frank J.
June 2011
Credit Union Journal;6/6/2011, p6
Trade Publication
In this article the author discusses the value of simplicity in branding. The author mentions the study conducted by Siegel + Gale wherein consumers who were surveyed states that they will pay more on financial products and services that are simpler and few hassle. However, he argues that credit unions must overcome the consumer perceptions.


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