TITLE

The value divide

AUTHOR(S)
Santo, Brian
PUB. DATE
June 2011
SOURCE
CED;Jun2011, Vol. 37 Issue 5, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article, the author discusses the possibility for dividing low-value and high-value customers in an attempt of marketers of finding ways of improving their products and services.
ACCESSION #
61051552

 

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