TITLE

BOLD VS. BASHFUL

AUTHOR(S)
CHIGER, SHERRY
PUB. DATE
October 2010
SOURCE
Chief Marketer (Penton Media, Inc.);Oct/Nov2010, Vol. 2 Issue 5, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author reflects on how department store chains Kmart and Sears Roebuck took opposing approaches in the September 2010 issue of "Vogue" magazine where Kmart changed people's misconception about its conservative line of fashion by creating the web site Kmart/Itstrue showing its list of top designers including Oscar de la Renta and Ralph Lauren while Sears took a more conservative approach, giving the impression that there is a little bit of truth to the misconception.
ACCESSION #
60680732

 

Related Articles

  • Implications of the Sears-Kmart Merger. Rogers, David // European Retail Digest;Summer2005, Issue 46, p74 

    Discusses the implications of Sears and Kmart merger for the retail industry. Revelation of the management failures of Kmart; Intensification of a decreasing middle ground in the U.S. retailing; Further retrenchment of the department store industry in the country.

  • Sears Making Essential Changes. Corral, Cecile B. // Home Textiles Today;5/16/2005, Vol. 26 Issue 35, p1 

    Reports on the opening of Sears Essentials stores across the United States. Fusion of Kmart's convenience and Sears' quality; Changes in the positioning of departments and merchandise presentation; Issue regarding the fate of Kmart's Martha Stewart Everyday which is not part of the merchandise...

  • Merger Mojo. Moin, David // WWD: Women's Wear Daily;12/6/2005, Vol. 190 Issue 119, Special Section p2 

    The article focuses on merger deals in the U.S. retail industry. Controversy surrounding Marshall Field's, which is being converted to Macy's. A dramatic development was the rise in interest in retailers among private equity firms, such as Texas Pacific, Warburg Pincus, Cerberus, Apollo and...

  • Sears posts Kmart counter. Underwood, Elaine // Brandweek;7/19/93, Vol. 34 Issue 29, p4 

    Reports on the actions taken by Sears to counterattack Kmart attempts to woo Sears patrons after Sears announced the closure of 113 stores, folding of its catalog and layoff of employees. Kmart's letters to Sears cardholders pledging to honor all Sear's product guarantees and warranties; Sear's...

  • Kmart can learn some lessons from Sears. Longo, Don // Discount Store News;2/21/94, Vol. 33 Issue 4, p9 

    Editorial. Compares restructuring efforts of Kmart Corp. and Sears. Sears' problems; Kmart's renewal program for 1994; Advice for Kmart president Joseph Antonini on his renewal program.

  • Sears to shed department store format. Baeb, Eddie // Crain's Chicago Business;8/6/2001, Vol. 24 Issue 32, p1 

    Reports the marketing strategy of Sears, Roebuck and Co., a department store in Chicago, Illinois. Format of the marketing strategy of the store; Goal of Alan Lacy, chief executive officer of the company, implementing the strategy; Factors affecting the slow sales of the company.

  • A Grand Opening for Sears. Moin, David // WWD: Women's Wear Daily;9/19/2003, Vol. 186 Issue 60, p2 

    Reports on the opening of Sears Roebuck's Sears Grand department store in Salt Lake City, Utah. Exact location of the store; Difference from other Sears stores; Target market; Projected sales; Description of various segments including women's and men's wear departments.

  • Sears shelves store plan. Khasru // Fairfield County Business Journal;10/04/99, Vol. 38 Issue 40, p1 

    Reports on Sears Roebuck & Co.'s dismissal of its plans to build a 130,000-square-foot department store in Stamford, Connecticut. Disappointment expressed by United Realty of Connecticut Inc. president Robert Kahn; Sears' total number of stores in the United States; Company's revenues for their...

  • Apparel, Accessories Lift Sears in Quarter. Burrows, Dan // WWD: Women's Wear Daily;10/17/2003, Vol. 186 Issue 81, p2 

    Reports on department store chain Sears, Roebuck & Co.'s third quarter financial performance which ended on September 27, 2003. Decline in net income; Earnings per share; Net revenues.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics