TITLE

ON BRANDING

AUTHOR(S)
Lucas, Paul
PUB. DATE
April 2011
SOURCE
Credit Union Journal;4/11/2011, Vol. 15 Issue 14, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article, the author discusses the importance of effective credit union (CU) taglines in its branding.
ACCESSION #
60041301

 

Related Articles

  • Crashers Now 'Cooperative Trust'. Pasman, Aaron // Credit Union Journal;1/9/2012, Vol. 16 Issue 2, p3 

    The article reports that Madison, Wisconsin-based Crash Network is in the final stages of rebranding as The Cooperative Trust.

  • Recent Comment/Posts.  // Credit Union Management;Oct2015, Vol. 38 Issue 10, p58 

    The article presents the views of credit union marketers on branding, consistency in company branches, and the value of demonstrating an idea.

  • Expert Warns Against Castle Syndrome When Rebranding. Bartlett, Michael // Credit Union Journal;8/16/2010, Vol. 14 Issue 33, p14 

    The article presents the insights of marketing and branding consultant Paul Lucas regarding the implications of rebranding for credit unions.

  • A 10-Foot Tall, Cheeky Message.  // Credit Union Journal;9/12/2011, Vol. 15 Issue 35, p1 

    The article reports on the People Powered Banking branding campaign of the SCE Federal Credit Union (SCE FCU) featuring 10-foot tall photographs of its Los Angeles, California area members. SCE FCU director of marketing Annette Coronado says that the advertisement, which directs to a microsite...

  • North Coast Bailout Ads Bring Positive Response.  // Credit Union Times;4/22/2009, Vol. 20 Issue 16, p10 

    The article offers information on the results of the advertisements made by North Coast Credit Union in Bellingham, Washington. When the firm made its series of advertisements, it experienced a notable increase in savings deposits. It is revealed that there were three advertisements that ran in...

  • CorePlus Unveils New Branding. Passy, Jacob // Cujournal.com;1/11/2016, p1 

    CorePlus Federal Credit Union in Norwich, Ct., has rolled out new branding as it starts a major renovation of its company headquarters.

  • How Some Small CUs Tackle The Big Task of Branding. Bliunenfeld, Matt // Credit Union Journal;2/1/2010, Vol. 14 Issue 5, p1 

    The article discusses strategies on how credit unions (CUs) can improve or uphold a stronger brand image in the U.S. Ray Lancaster of Pyrmaid Credit Union notes the importance of training consistencies in the development of strong sales platform with limited staffs. It advises having simple yet...

  • Pushing Forward. Gamble, Richard // Credit Union Management;Sep2008, Vol. 31 Issue 9, p24 

    The article focuses on the rebranding campaign of credit unions in the U.S. The Weyerhaeuser Employees Credit Union (WECU) in Longview, Washington changed into a new brand named Red Canoe Credit Union (RCCU) during the fall of 2006. According to John Hyche, level 5's principal for strategic...

  • ON BRANDING. Lucas, Paul // Credit Union Journal;6/16/2008, Vol. 12 Issue 24, p8 

    The author reflects on effect on the negative overall performance of the United States economy on credit unions. He urges credit unions not to forego of their marketing campaign by turning to cheap and untested marketing strategy. He thinks that credit unions during financial recessions have all...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics