TITLE

Will Cable Nets Kill Their Golden Goose?

AUTHOR(S)
Richmond, Will
PUB. DATE
April 2011
SOURCE
Multichannel News;4/4/2011, Vol. 32 Issue 14, p29
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the reactions of cable television (TV) networks on the launch by Time Warner Cable Inc. (TWC) of its new iPad application. He says that the bigger issue that the network leaders should be focusing is whether they desire to risk adding threat to their golden goose by opposing the effort. He notes that the networks have not yet completely understand that while their desires take time to be dealt with, the market and consumers move forward.
ACCESSION #
59814488

 

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