Meet The Multi-Channel Challenge

Cox, Doug
March 2011
Credit Union Journal;3/21/2011, p8
Trade Publication
In this article, the author addresses the most common challenges when multi-channel communications are integrated within credit unions. These challenges include the acquisition of quality data, the integration of all delivery channels and the design for multiple channels. In addition, author mentions that there are software solutions capable of addressing multi-channel marketing communication strategies and of providing flexibility to businesses.


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