Know your target

March 2011
Urgent Communications;Mar2011, Vol. 29 Issue 3, p72
Trade Publication
The author here tackles the importance of marketing one's products and services to the right people. Since it is fairly easy for marketing people to acquire an e-mail list for potential clients, he notes that too often these marketers fail to scrutinize the list and remove those who are not part of the target customers of the company. He narrates his own experience of receiving e-mails from different businesses selling their products, sending press releases, or inviting him to needless training sessions.


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