TITLE

Why Warner Bros.' movie test on Facebook matters. A Lot

AUTHOR(S)
LEARMONTH, MICHAEL
PUB. DATE
March 2011
SOURCE
Advertising Age;3/14/2011, Vol. 82 Issue 11, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author offers opinions on the agreement between motion picture industry firm Warner Bros. and social media company Facebook to market purchases and rentals of films through the latter firm's online social network, arguing that the agreement could represent a fundamental change in the mass media industry.
ACCESSION #
59345121

 

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