CRM & Social Media

Vissing, Adam
March 2011
Pharmaceutical Representative;Mar2011, Vol. 41 Issue 3, p32
In this article, the author discusses the significance of integrating customer relationship management (CRM) systems into social media techniques in the pharmaceutical industry. He notes that the emergence of social media in the industry has made CRM one of the most significant elements of any organization that sees a part of the enterprise 2.0 revolution. He mentions the importance of knowing online communication to identify influential players in a particular market.


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