TITLE

Why Packaging Matters

AUTHOR(S)
Ringler, Jennifer
PUB. DATE
March 2011
SOURCE
Pharmaceutical Representative;Mar2011, Vol. 41 Issue 3, p31
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article, the author discusses the critical role of good pharmaceutical packaging in promoting patient adherence. She highlights other significant factors that contribute to patient adherence which include ease of use, proper patient education, and communication between physicians and patients. Also investigated is how good packaging in the industry involves creative designs and techniques in order to influence patient behaviors.
ACCESSION #
59218742

 

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