Why Packaging Matters

Ringler, Jennifer
March 2011
Pharmaceutical Representative;Mar2011, Vol. 41 Issue 3, p31
In this article, the author discusses the critical role of good pharmaceutical packaging in promoting patient adherence. She highlights other significant factors that contribute to patient adherence which include ease of use, proper patient education, and communication between physicians and patients. Also investigated is how good packaging in the industry involves creative designs and techniques in order to influence patient behaviors.


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