TITLE

Inspect What You Expect

AUTHOR(S)
Garofano, Christina; Heckelman, Wendy
PUB. DATE
March 2011
SOURCE
Pharmaceutical Representative;Mar2011, Vol. 41 Issue 3, p30
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article, the authors discuss the benefits of adopting field-based monitoring (FBM) programs in the biopharmaceutical industry. They note that FBM can monitor sales performance and compliance standards, helping companies avoid damaging prosecutions and fines. They point out that an FBM program offers value to compliance and sales organizations by creating behavioral standards, providing behavioral based training, and combining efforts with real time reporting and follow-up procedures.
ACCESSION #
59218741

 

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