TITLE

Data Wealthy But Intel Poor? Invest In CRM

AUTHOR(S)
Jerving, Jim
PUB. DATE
February 2011
SOURCE
Credit Union Journal;2/7/2011, Vol. 15 Issue 6, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the advantages of customer relationship management (CRM) in data wealthy financial organizations. He explains that CRM is aimed at cultural and people transformation to succeed in competitions for credit unions and banks. The author believes that financial institutions have more information on their customers and members compared to other industries.
ACCESSION #
58094066

 

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