Innovating With Growth In Mind

Mehta, Manny
June 2010
Multichannel News;6/21/2010, Vol. 31 Issue 25, p47
In this article, the author discusses the impact of technological innovations in the cable communications industry. He explores strategies on how to create sustainable growth and stay competitive in the market such as adoption on new innovative campaigns and mergers and acquisitions. The author suggests that cable companies should examine their approaches to innovation and focus on the wants and needs of the consumers to create opportunities that would increase efficiency and growth revenue.


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