Why You're Not Done With Your 2011 Planning

Guerry, Mansel
January 2011
Credit Union Journal;1/24/2011, Vol. 15 Issue 4, p7
Trade Publication
In this article, the author discusses the strategic planning of credit unions (CUs) in relation to the passage of the Durbin amendment in the U.S. He outlines the ways that can be considered to counteract the effect of the amendment, such as reduction of credit card rewards, addition of credit feature to debit products, and modification of free checking accounts. The author suggests the use of the expansion of debit program and the promotion of prepaid cards for the planning of CUs.


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