No more TC Who? Rose Bowl elevates Frogs

Connor, Richard L.
January 2011
Fort Worth Business Press;1/10/2011, Vol. 23 Issue 2, p39
The author comments on the impact of sports announcer Brent Musburger's endorsement of Texas Christian University (TCU) at the Rose Bowl Championship Series on January 1, 2011. He points out that this is the first time that he heard a publicity for a school during a game. He recalls his experience of being prohibited to cheer for sports teams when on the press row. The benefits of Musburger's endorsement are also discussed.


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