TITLE

Of Dogs and Tigers

AUTHOR(S)
Bayers, Chip
PUB. DATE
January 2011
SOURCE
MediaWeek;1/10/2011, Vol. 21 Issue 1, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author offers opinions on the use of professional athletes in advertising endorsements. It is argued that the rehabilitation of the public image of football player Michael Vick in 2010 following his prison sentence for dog fighting will result in Vick receiving a commercial endorsement contract, and that golfer Tiger Woods would be well-advised to study how Vick attempted to atone for his crimes in the minds of the public.
ACCESSION #
57300691

 

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