Making the Direct Pitch Digitally

Marshall, Bryce
August 2010
Multichannel News;8/23/2010, Vol. 31 Issue 32, p61
In this article, the author discusses the direct digital marketing among digital channels in the U.S. He says that direct digital marketing had covered the traditional way of direct marketing on the digital channels of electronic mail, mobile and Web. He points out the three foundation core of digital marketing channels with customer electronic mail communications and views within the service footprint. He states that marketers need to control the data attributes.


Related Articles

  • They've got (your) e-mail. Shaw, Russell // Broadcasting & Cable;10/23/2000, Vol. 130 Issue 44, p39 

    Focuses on the electronic mail newsletter service of television networks in the United States. Benefits of e-mail content; Identification of popular content from the Web site; Presentation of the sign-up options on the site.

  • This Just In.  // Multichannel News;4/19/2004, Vol. 25 Issue 16, p3 

    Presents updates on the television broadcasting industry in the U.S., as of April 2004. Details on the deal made by Adelphia Communications Corp. with In Demand; Speculations regarding the slow movement of the email system of Cox Communications Inc.; Information on the 2004 MTV Video Music Awards.

  • Overseeing Overseas. Bruckheim, Stan // Response;Oct2004, Vol. 13 Issue 1, p33 

    This article focuses on planning the media spending as part of a direct response campaign's budget in international markets. It further includes 10 trends in international media affecting the direct response television industry. Digitalization of European markets, led by Great Britain are well...

  • Antennas revisited: A look at developing trends. Markley, Don // World Broadcast Engineering;Dec2000/Jan2001, Vol. 24 Issue 1, p16 

    Reports the use of panel antennas for television broadcasting in the United States. Installation of panel antennas at 150 kilowatts power; Application of panel antennas in multiple station standby systems; Reduction of the pattern distortion effects.

  • People's choice: Top cable shows.  // Broadcasting & Cable;8/7/95, Vol. 125 Issue 32, p23 

    Informs about rankings of top basic cable programs in United States from July 24-30, 1995 and pay cable programs from July 24-30, 1995. `Kindergarten Cop,' movie; `The Terminator,' movie; `O.J. Simpson Trial Coverage'; More.

  • Ratings week.  // Broadcasting & Cable;8/14/95, Vol. 125 Issue 33, p17 

    Presents the ratings of television programs in the United States from July 31 to August 6, 1995.

  • Ratings week.  // Broadcasting & Cable;8/14/95, Vol. 125 Issue 33, p19 

    Presents a list of top rated television programs in the United States for the week starting from July 24 to 30, 1995.

  • Networks losing tiny viewers to cable. Gelman, Morrie // Broadcasting & Cable;8/12/96, Vol. 126 Issue 34, p32 

    Reports on the competition between children's broadcast networks and cable television networks. Losses in viewership incurred by ABC, CBS and Fox; Audience strength shown by Nickelodeon; Programs scheduled by networks.

  • Kids TV's delicate global balance. Johnson, Debra // Broadcasting & Cable;8/12/96, Vol. 126 Issue 34, p41 

    Looks into the globalization activities, efforts at optimal balancing of United States and local programming by children's television networks. Cartoon Network; Nickelodeon; Fox Children's Network.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics