TITLE

Making the Direct Pitch Digitally

AUTHOR(S)
Marshall, Bryce
PUB. DATE
August 2010
SOURCE
Multichannel News;8/23/2010, Vol. 31 Issue 32, p61
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article, the author discusses the direct digital marketing among digital channels in the U.S. He says that direct digital marketing had covered the traditional way of direct marketing on the digital channels of electronic mail, mobile and Web. He points out the three foundation core of digital marketing channels with customer electronic mail communications and views within the service footprint. He states that marketers need to control the data attributes.
ACCESSION #
57191341

 

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