Competition In a Brave, New World
- DELIVERING INCREASED SERVICE. Teresa McPherson // Adhesives & Sealants Industry;Jun2004, Vol. 11 Issue 5, p16
Looks into the move made by ChemCentral Corp. for its increase in services offered to the customers in the adhesives industry in the U.S. Corporate profile; Markets handled by the company; Features of the marketing strategy used by the firm.
- Sanal TakÄ±mlar: Kritik BaÅŸarÄ± FaktÃ¶rleri Ãœzerine Derinlemesine Bir BakÄ±ÅŸ ve Bir DeÄŸerlendirme. Yeşil, Salih // Journal of Graduate School of Social Sciences;Jun2011, Vol. 15 Issue 1, p63
With the effect of the globalization and technological advances, the point that teams have come is 'virtual teams'. While the virtual teams bring many problems to the business agenda due to their characteristics and structure, they also have the potential for competitive advantages and many...
- Concept and evolution of business models. Schweizer, Lars // Journal of General Management;Winter2005, Vol. 31 Issue 2, p37
The article discusses the concept of business models along three dimensions: value chain constellation, market power of innovators versus owners of complementary assets and total revenue potential. The concept of business models differs in several ways from traditional theoretical concepts. The...
- First in, First out? The Effects of Network Externalities on Pioneer Survival. Srinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind // Journal of Marketing;Jan2004, Vol. 68 Issue 1, p41
Network externalities are playing an increasingly important role in the economy, and they have significant implications for firms' marketing strategies. The authors study the effects of network externalities in conjunction with other product and firm characteristics on the survival of pioneers....
- Using Service-Dominant Logic to Achieve a Sustainable Competitive Advantage. White, Allyn; Ponder, Nicole // Society for Marketing Advances Proceedings;2008, p240
Marketing thought has evolved from the economic, goods-exchange focus toward a solutions-oriented view (Tuli, Kohli, and Bharadwaj 2007; Vargo and Lusch 2004). Accordingly, firms seeking competitive advantage (CA) in the marketplace must shift their focus away from tangible, static resources of...
- Engineer-to-Order Manufacturers Find Little Global Competition. Cutler, Thomas R. // World Trade;Jan2006, Vol. 19 Issue 1, p62
This article focuses on the global competitive advantage of engineer-to-order (ETO) manufacturers as of January 2006. The term ETO denotes a style of manufacturing rather than a specific industry segment. Other synonymous terms are project-based or custom manufacturers, ETO companies typically...
- Closing a Sale. Black, Joanne // Sales & Service Excellence;Jan2012, Vol. 12 Issue 1, p6
The article discusses various marketing and selling strategies with emphasis on effective business communication.
- A Repeating Pattern. Sloan, Carole // Home Textiles Today;6/7/2010, Vol. 31 Issue 14, p22
In this article the author discusses the strategy of retailers in maintaining strong marketing liaisons with the licensor to drive consumer sales into the onsite stores or internet sites.
- Is your marketing strategy competitive? Ross, Allan J. // Hudson Valley Business Journal;7/11/2011, Vol. 22 Issue 28, p18
The article presents the author's views regarding the competitiveness of marketing strategy during hard economic conditions.