Searching for Gold

Alvarado, Marie
December 2010
Best's Review;Dec2010, Vol. 111 Issue 8, p72
Trade Publication
In this article, the author discusses the prospecting lead sources for insurance agents and brokers. She believes that brokers and agents may find high-potential leads within their networks. She points out that its benefits can be lucrative and help isolate the account from the offerings of competitors. She suggests them to expand their client roster through referrals. She also suggests them to know the right time for them to walk away.


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