Finding Value in the Physician Relationship

Hicks, Cherie
October 2010
Pharmaceutical Representative;Oct2010, Vol. 40 Issue 10, p26
In this article, the author reflects on the working professional working relationship between pharmaceutical representatives and physicians or other medical personnel. She stresses that the relationship, which created mutual benefits since physicians learned from the representatives the recent innovation in the pharmaceutical industry, has been hindered following the restrictive policies implied by the U.S. government. Also discussed were the attitudes of physicians towards the industry.


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