TITLE

Courage and commitment can capture the market

AUTHOR(S)
Ladewig, Derek
PUB. DATE
September 2010
SOURCE
Railway Gazette International;Sep2010, Vol. 166 Issue 9, p214
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
This article features the operation of railway operator Hamburg-Köln-Express (HKX) in Germany. The company was established to compete with incumbent operator Deutsche Bahn. Its partner, Railroad Development Corp., purchased 45 railroad cars for the operation. The operator aims to appeal to the market's diverse segments, from leisure and family travel to business people.
ACCESSION #
54090647

 

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