TITLE

Leading with Two Ears and One Mouth

AUTHOR(S)
Bowling, Karen
PUB. DATE
July 2010
SOURCE
Marketing Health Services;Summer2010, Vol. 30 Issue 3, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Opinion
ABSTRACT
In this article the author identifies the characteristics of a leader that help her succeed in the health care system industry. She stresses that being a leader is both exciting and overwhelming because of the uncertain impact of health care reform, more pressure for better customer's value, and challenging economic times. She adds that an effective leader understands, anticipates, and exceeds the expectation of customers by listening to them.
ACCESSION #
52815675

 

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