Time to Target 'Clusters'

Duncan, Suzanne L.
July 2010
American Banker;7/28/2010, Vol. 175 Issue 115, p8
Trade Publication
The author's views on U.S. regulatory reform and the public's distrust of financial institutions are presented. The discussion focuses on the idea that banks' and financial market companies' fail to deliver on their promises concerning their brand products and services which reinforces the public's lack of trust in the industry. Topics include identity creation in business and specialization.


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