TITLE

A New Marketing Playbook

AUTHOR(S)
Paton, Nancy E.
PUB. DATE
April 2010
SOURCE
Marketing Health Services;Spring2010, Vol. 30 Issue 2, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the factors which influences the change in the trends of healthcare marketing. It explores a study by the Society for Healthcare Strategy & Market Development in 2009 which reports that healthcare marketers made strategic changes due to the faltering economy including the downsizing sponsorship of community events. It scutinizes the use of mass media advertising which influences awareness and recognition of a service or product.
ACCESSION #
50355361

 

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